https://curtarledge.com/about daily 1.0 2025-09-15 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/5e4f996f-17f8-42c2-af9a-be33cb1aa718/WVC00291.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://curtarledge.com/speaking daily 0.75 2022-01-31 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/28750a6e-b276-433c-9e61-3d9b4b60d0d5/image-asset.jpeg Speaking - Make it stand out Delivering the morning keynote, Tech Ethics for the Rest of Us, at Cleveland World Usability Day 2018. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/b98a2a37-d372-441a-8a81-92a56cdea52f/image-asset.png Speaking https://curtarledge.com/writing daily 0.75 2022-01-31 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/e9719423-2d3d-4f3e-bad2-5abeb381f2b4/image-asset.jpeg Writing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/1bf67bc3-dcd2-43dc-961b-29bddb3850e1/image-asset.png Writing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/fd7a5606-3c0d-4972-ba01-f473961abd9c/image-asset.jpeg Writing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/de4ae763-aa4c-444c-bb81-bd1cfbb65784/image-asset.gif Writing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/91bc1850-b41c-44cd-9d45-3842b35ff565/image-asset.jpeg Writing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/66bbf81c-b4ae-4a38-a3a1-0e9702d5a99d/hollow.jpeg Writing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/63fafda0-5fb4-433e-b8bc-d6c8640d0aa5/image-asset.jpeg Writing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/36abed12-3768-414d-a19b-0e786524906b/image-asset.jpeg Writing https://curtarledge.com/portfolio daily 0.75 2025-10-02 https://curtarledge.com/portfolio/ui-design-prototyping monthly 0.5 2022-02-05 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/14257233-42de-4190-ac8a-1d1655e1e784/image-asset.jpg Portfolio - UI Design & Prototyping - Make it stand out I modeled segments of the current user flow that were not working well and the desired behavior of the new system. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/ec0aff91-9944-4a0c-931b-42b80178a051/image-asset.png Portfolio - UI Design & Prototyping - Make it stand out I provided annotations for each design to reduce ambiguity about data sources and intended functionality. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/88962653-9ffc-4dd6-9ccc-b7f54bbeb43c/Screen+Shot+2022-02-05+at+9.22.50+AM.jpg Portfolio - UI Design & Prototyping - Make it stand out I established a set of goals to lay the groundwork for the design of the ecommerce system. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/edfde1b1-4097-4588-b30f-5f8fba4812fc/Screen+Shot+2022-02-05+at+9.59.37+AM.png Portfolio - UI Design & Prototyping - Make it stand out Before designing a single screen, I started documenting the deceptively simple question, “What does Shedd sell?” Eventually, this documentation of Shedd’s business logic stretched to 40 pages and required conversations with dozens of stakeholders. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/4a1a252d-f5e0-4301-9af0-1a24f68cedaa/image-asset.png Portfolio - UI Design & Prototyping - Make it stand out The design file in Figma eventually contained over a hundred screens of different desktop and mobile states. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/5cac92af-ef47-423e-958d-b9ffe7cc6a0b/Screen+Shot+2022-02-05+at+10.38.46+AM.png Portfolio - UI Design & Prototyping - Make it stand out The ecommerce system needed to account for a dizzying number of exceptions and special conditions, from special pricing to traffic alerts to membership benefits. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/bf67c004-d612-40ae-8ad2-c75d60bc97af/homepage.gif Portfolio - UI Design & Prototyping - Make it stand out A screencapture of the Xometry homepage prototype. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/05aa8bb5-02ab-47a4-83b5-5cce598d6891/image-asset.gif Portfolio - UI Design & Prototyping - Make it stand out A sample of the desktop checkout flow from the InVision prototype https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/b1227e2e-9931-4ff5-96a2-e7ab638ea81a/materials.gif Portfolio - UI Design & Prototyping - Make it stand out Often, wireframes manifest decisions about the organization and layout of dense, domain-specific information; in this case, Xometry’s machining capabilities and materials lists. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/38b3a3ed-1a0f-4386-89e9-c3cd978bd61a/nav.gif Portfolio - UI Design & Prototyping - Make it stand out A sample of the mobile prototype in InVision https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/5cdc1bd1-de3c-40df-bcf0-84e00ae2d22f/Screen+Shot+2022-02-03+at+9.27.05+PM.png Portfolio - UI Design & Prototyping - Make it stand out The prototype included some mock OS-level functionality, like this system notification pattern. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f9bbc3c1-a908-4eeb-a87b-a38e0ca464fd/Screen+Shot+2022-02-03+at+9.28.49+PM.png Portfolio - UI Design & Prototyping - Make it stand out I used a Material Design UI Kit for Sketch and adhered to Google’s documented best practices for Android design. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/260593ae-f904-4ca9-94f3-58cfcc7bb133/voyce.gif Portfolio - UI Design & Prototyping - Make it stand out A prototype showing navigation through the application https://curtarledge.com/portfolio/ux-research-studies monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/c24aa75f-0986-446d-abc7-5aeedc922b3a/Screen+Shot+2022-01-31+at+3.08.14+PM.png Portfolio - UX Research Studies - Make it stand out One outcome of our research was the development of lightweight personas to describe common navigational mental models. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/5e4863ad-fa18-4b23-b23e-91db66ac6598/image-asset.png Portfolio - UX Research Studies - Make it stand out In the first on-site study, I recruited and interviewed 25 visitors on the fly to learn about how they planned their visit and how they found their way in the zoo. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/1643647150545-89T023NZKZ54EMYLTV03/image-asset.jpeg Portfolio - UX Research Studies - Make it stand out In the second on-site study, I spent the day with a handful of pre-recruited visitors to observe them using a working prototype of the new wayfinding app. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/df2e06c8-91dd-4661-a288-2d109fab24be/image-asset.png Portfolio - UX Research Studies - Make it stand out The insights we gained from on-site interviews helped our team to understand what we’re talking about when we talk about “wayfinding” and where there are opportunities to supplement in-park signage and printed maps with location-aware digital information. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/c2d9744a-0808-4f2f-88c9-47c1236c0222/image-asset.png Portfolio - UX Research Studies - Make it stand out I recruited a mix of visitor types to get a representative spread of user contexts and mental models. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/5ce9c2ce-745d-404b-b14e-093cf1203a85/Screen+Shot+2022-01-31+at+3.13.34+PM.png Portfolio - UX Research Studies - Make it stand out The prototype testing doubled as technical QA. During my visit, I carried three phones to test the strength of each cellular service provider in different sections of the park, including indoors. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/28e5f47c-58b2-4626-b17b-ca02135d3ce2/Screen+Shot+2022-01-31+at+3.22.52+PM.png Portfolio - UX Research Studies - Make it stand out Part of my approach to planning the research study was defining hypotheses that connected to specific lines of inquiry. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/61e2ab76-4086-4e47-9643-d92f275ac498/Screen+Shot+2022-01-12+at+11.22.17+AM.png Portfolio - UX Research Studies - Make it stand out Wherever possible, I integrate qualitative and quantitative findings rather than separate them into siloed analyses. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/2e2626bf-1ea2-4878-babb-34d2f119f990/Screen+Shot+2022-01-12+at+11.18.51+AM.png Portfolio - UX Research Studies - Make it stand out When presenting research insights, I try to balance rigor and impact and create presentations that are consumable in the moment or during a more thorough read later. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/a9242cb2-ab10-4a07-8f0b-972dc00db085/Screen+Shot+2022-01-12+at+11.21.23+AM.png Portfolio - UX Research Studies - Make it stand out Featuring participant quotes is one of the most impactful ways to ground research findings in actual observation. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f205149e-252c-4811-93de-8ad3ecb5fd46/Screen+Shot+2022-01-31+at+3.46.12+PM.jpg Portfolio - UX Research Studies - Make it stand out Creating a smooth testing program required managing multiple designs and dependencies within the prototype and script. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/ce2a7780-545c-4647-898c-f3fa3a978eeb/Screen+Shot+2022-01-31+at+3.17.09+PM.jpg Portfolio - UX Research Studies - Make it stand out I collaborated with another researcher on analysis. We used in-person affinity mapping to organize and prioritize insights. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/b9c5a9f4-341d-44ce-b255-286168b91c3b/qmtW8i1CBG.gif Portfolio - UX Research Studies - Make it stand out The prototype was exceedingly complex and contained highly specialized information. Creating the prototype and testing script required tight collaboration with subject matter experts at Govini. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/d5ed880b-cbfa-46d3-af57-c32801303c01/Screen+Shot+2022-01-31+at+3.53.30+PM.jpg Portfolio - UX Research Studies - Make it stand out The written report ventured into more nuance, designed to be actionable by product designers for future iterations. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/4d60255f-954f-41a4-b169-f27f2a060a98/Screen+Shot+2022-01-31+at+3.22.24+PM.jpg Portfolio - UX Research Studies - Make it stand out Part of research synthesis is creating new conceptual structures to describe what has been learned. In this case, I created a taxonomy to help evaluate and compare competitors. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f3ec24a5-15be-4ce7-9c6a-a63c649a38cf/Screen+Shot+2022-01-12+at+11.16.57+AM.png Portfolio - UX Research Studies - Make it stand out Ultimately, research must have an impact on business decisions. For this engagement, the output includes specific recommendations about what features would bring the most value to Trex and how to position the new digital product in the marketplace. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f43d57bf-c316-4d55-84e4-ba7676100c84/Screen+Shot+2022-01-31+at+3.49.27+PM.png Portfolio - UX Research Studies - Make it stand out A complex, highly detailed 50-page testing script was necessary to lead each participant down the correct path of questioning and stimulus-response. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/1b430f66-1ea3-4999-807a-a3fda590cc57/Screen+Shot+2022-01-31+at+3.52.28+PM.png Portfolio - UX Research Studies - Make it stand out The final deliverable took two forms: a presentation for executive-level stakeholders, and a written document. The presentation focused on high-level findings and assessments of success or failure of key features. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/66bbf81c-b4ae-4a38-a3a1-0e9702d5a99d/hollow.jpeg Portfolio - UX Research Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/de4ae763-aa4c-444c-bb81-bd1cfbb65784/scroll-eye-tracking_first.gif Portfolio - UX Research Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/36abed12-3768-414d-a19b-0e786524906b/Search-box.jpeg Portfolio - UX Research Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://curtarledge.com/portfolio/visual-sensemaking monthly 0.5 2022-02-05 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/58bf0a2e-e90a-45a9-b8c3-28b8ef9d32da/Screen+Shot+2022-01-12+at+10.45.21+AM.png Portfolio - Visual Sensemaking - Make it stand out An example of a “floor plan” diagram that uses spatial arrangement and transparency to communicate the organization of a digital information space. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/7982c991-5a1e-49b8-81ae-0c5a78614a0f/%5BNPF%5D+Whiteboard+%2812%29.png Portfolio - Visual Sensemaking - Make it stand out I frequently create content models to specify content types, their attributes, and their relationships to one another. This is typical of a simplified content model diagram. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/1ca25ab9-95e4-4f9c-889d-aacbc05a4d0b/Screen+Shot+2022-01-31+at+12.45.41+PM.png Portfolio - Visual Sensemaking - Make it stand out I often employ simple diagrams like this one to break up text-heavy presentations. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/5d1a86f6-95cc-401c-9c1a-59dbe8ce8ef4/Screen+Shot+2022-01-31+at+11.52.18+AM.png Portfolio - Visual Sensemaking - Make it stand out A complex Venn Diagram that succinctly communicates audiences and their overlapping content needs for a large non-profit website. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/7713b9f2-9fac-4052-bc62-7cddc6c5f484/Screen+Shot+2022-01-31+at+11.50.44+AM.png Portfolio - Visual Sensemaking - Make it stand out My discovery process leads to a deep understanding of how people and processes are orchestrated to achieve business goals. I summarized my findings in this system diagram. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/26911c94-0caa-48db-95c3-2865ab71f70f/Screen+Shot+2022-01-31+at+12.43.16+PM.png Portfolio - Visual Sensemaking - Make it stand out This diagram accompanied a recommendation to a client to create a more unified data analytics program by showing how some data exists only in one system, some in another, and some is shared. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/e88d01a9-3f1d-4988-9b37-12d296ab0aa2/nflpa-journey-map2.jpeg Portfolio - Visual Sensemaking - Make it stand out A highly complex journey map showing the branching, non-linear paths that professional NFL players may take in their careers, as well as unexpected contingencies. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/8d61b13c-0955-4412-9bbf-f58c6d2c541c/Donor+Content+Map.jpg Portfolio - Visual Sensemaking - Make it stand out A diagram I created as part of a content strategy for a philanthropic non-profit showing the donor journey mapped to business logic and existing donor communications programs. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/613b62bb-6288-42ee-ba30-3d95d4c55c75/%5BBCT%5D+At-Home+Testing+Flows.png Portfolio - Visual Sensemaking - Make it stand out A portion of a user flow diagram defining pathways for an at-home COVID-19 testing program. This diagram helped my team to align on a single MVP vision for the user experience and defined which screen designs would be needed. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/fde5dea6-2a97-4bf8-910a-f31b0bafb5c5/Eligibility+Tool+%281%29.png Portfolio - Visual Sensemaking - Make it stand out A flow diagram I created for a new COVID-19 vaccination eligibility quiz for the State of Massachusetts https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f3a4f185-a457-4e03-b8b6-a92b8578c546/Ecosystem+Map+%2814%29.png Portfolio - Visual Sensemaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/bbcb0d47-4018-4e62-8a14-b11052058200/%5BHRC%5D+System+Map.png Portfolio - Visual Sensemaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/40f1be39-9fe5-4394-a704-19a7e0e12ada/%5BNPF%5D+Whiteboard+%2811%29.png Portfolio - Visual Sensemaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://curtarledge.com/portfolio/icontact monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/a2726a27-e20f-401b-8db7-bf9384311904/image-asset.png Portfolio - iContact Email Builder Design & Testing Examples of the final responsive UI of the email builder webapp. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/b8718fec-2ed3-46e2-8c73-538f6a9dc7cc/image-asset.png Portfolio - iContact Email Builder Design & Testing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f62a0849-a444-4cbd-a519-884d30b164d6/image-asset.png Portfolio - iContact Email Builder Design & Testing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/e5e07275-941d-4a21-8dc8-ab0d6ffa38e1/image-asset.png Portfolio - iContact Email Builder Design & Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/39121e87-7dd2-4916-83dd-abae4ab4e7cb/image-asset.png Portfolio - iContact Email Builder Design & Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f6b4de55-7964-48ab-99a2-52ea2a787ced/image-asset.png Portfolio - iContact Email Builder Design & Testing The evolution of my design for a single application state as fidelity increased and we learned more from weekly user testing. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/feefabdb-b83e-44f0-a45c-93b6c4be093c/image-asset.gif Portfolio - iContact Email Builder Design & Testing A screencapture from my InVision prototype of the email builder UI which we used for weekly user testing. The hover effects and state changes stretched the limits of InVision, but it was important to have something that felt as real as possible. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/f0edbba1-5695-4d80-87b6-e3995209db45/image-asset.png Portfolio - iContact Email Builder Design & Testing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/9ec3bed9-e983-462a-a6ec-bb581d2bc073/image-asset.png Portfolio - iContact Email Builder Design & Testing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/c2260356-6065-463b-aba7-98485245823d/image-asset.png Portfolio - iContact Email Builder Design & Testing https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/49d88be7-d346-45ec-8337-2b29a789e2b4/image-asset.png Portfolio - iContact Email Builder Design & Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/4fa2585a-2036-4584-9bc4-fdffd20b0f2e/image-asset.png Portfolio - iContact Email Builder Design & Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/2bf6768f-d50d-4408-92dc-c9814927c97e/image-asset.png Portfolio - iContact Email Builder Design & Testing https://curtarledge.com/portfolio/nflpa monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/1641566836959-QCH2K2CXLU17A7FIOOJD/nflpa-family.jpeg Portfolio - NFL Players Association Website Research, Strategy, & Design https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/87819d6b-37d8-4368-92b5-87abb1e8b443/nflpa-research1.jpeg Portfolio - NFL Players Association Website Research, Strategy, & Design https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/b7e83f48-ddd5-4746-98a4-497eb7d4bcf4/nflpa-research2.jpeg Portfolio - NFL Players Association Website Research, Strategy, & Design https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/02997a5d-eecb-4f24-9f1d-04afbc5210d8/image-asset.png Portfolio - NFL Players Association Website Research, Strategy, & Design https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/e88d01a9-3f1d-4988-9b37-12d296ab0aa2/image-asset.jpeg Portfolio - NFL Players Association Website Research, Strategy, & Design As one output of the discovery process, I created this comprehensive NFL Player Career Journey Map, a branching visualization of the different paths that players’ careers can take and how certain situations influence their mental states and information needs from the PA. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/58bf0a2e-e90a-45a9-b8c3-28b8ef9d32da/image-asset.png Portfolio - NFL Players Association Website Research, Strategy, & Design An architectural "floor plan" model I used to visualize the structure of the website and the relationship between audiences, sections, and restricted areas of the site. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/0de85bb7-9350-41fb-8f10-34942c8e989e/image-asset.jpeg Portfolio - NFL Players Association Website Research, Strategy, & Design One small detail of the top nav menu design reflects an empathetic insight gained from user research. By grouping together both active and former players within a single "For Players" element, the nav acknowledges the lifelong sense of brotherhood that all NFL players share. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/042729cd-fd98-482b-b953-f256bad301e9/image-asset.png Portfolio - NFL Players Association Website Research, Strategy, & Design The new content model introduced a modular content type for FAQs that can be inserted in relevant content or programmed to appear based on personalization criteria. https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/120d9f9c-79fb-4452-9446-1a06332a6469/image-asset.png Portfolio - NFL Players Association Website Research, Strategy, & Design Examples of personalization recipes, used to present the concept to the client https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/6c0f53f4-4cde-4ff2-8254-4023f735f279/image-asset.png Portfolio - NFL Players Association Website Research, Strategy, & Design My wireframes for the player dashboard https://images.squarespace-cdn.com/content/v1/61d84f847ed12064b46228fc/0ab0c76f-f209-423f-9b57-9ccaedde9b06/image-asset.png Portfolio - NFL Players Association Website Research, Strategy, & Design The final high-fidelity designs https://curtarledge.com/portfolio/appomni monthly 0.5 2025-10-02